Alice In Wonderland Wall Mural Is So Famous, But Why?
Some are still apprehensive whether or not it absolutely happened, a ages afterwards the fact. That dream-like affair with the starry calm sky, stallions galloping beyond murals, and a garden beeline from â€śAlice in Wonderlandâ€ť that Hermes hosted one arctic night in West Kowloon afterwards the holidays.
VIP and media guests were asked to abrasion adequate shoes. â€śThere will be a lot of walking,â€ť organizers said.
Invitees alighted from vans and begin themselves in Nursery Park, an abandoned breadth forth the beach in Hong Kong Cityâ€™s cultural district.
Rickshaws ancient from best bikes took the guests from the driveway to a gigantic covering with a characterless dome. It looked unimpressive untilâ€¦
A long, aphotic alleyway led to a mural featuring affecting close-ups of active horsesâ€”an admiration to the affluence brandâ€™s equestrian heritage. (Hermes was accustomed in 1837).
Cloud-like breath cascaded like waterfalls from the wall. In one corner, a alert aperture opened to a jaw-dropping orchard. (â€śReal trees!â€ť)
Foliage belted a bar that served drinks, hors dâ€™oeuvres and pastries. Hermesâ€™ achievement was reflected in the aliment choices. Salmon slices bankrupt like rose petals, for instance. A affairs editor from Manila noticed atramentous siopao on the menu. Addition aide saw affection bonbon abstemious with foie gras.
Steps abroad from the dining breadth was a comedy breadth area guests enjoyed lath amateur ancient from albino wood. (The blush reminded guests of the bamboo-like capacity in Hermesâ€™ flagship abundance that opened that morning at Landmark Prince forth Central Districtâ€™s Chater Road.)
All these happened beneath a high, midnight-blue arch decked with clouds, constellations and ablaze comet. Translucent horses would sometimes dart beyond the makeshift sky.
Tribal and New Age music alternated in the background. The aroma of Hermes fragrances wafted in the air. Trompe lâ€™oeil murals afflicted images back beheld through assorted black lenses.
And again the shows began. In one chamber, a macho achievement artisan did somersaults on a behemothic trampoline. He bounced off the trampoline to a adjacent set of steps, anniversary time ascent college and higher.
In addition chamber, a changeable artisan danced to piano musicâ€”part-modern dance, part-â€śSmooth Criminal.â€ť The admirers searched for hidden wires.
This bewitched night and the aperture of Hermesâ€™ new abundance at Landmark Prince beforehand that day were hosted by Hermes arch controlling administrator Alex Dumas and managing administrator for Hong Kong and Macau Else Rameau.
With 9,167 aboveboard anxiety of retail space, the flagship occupies three belief from the arena to the aboriginal attic of Landmark Prince. Thereâ€™s a mezzanine.
This allows Hermes a abounding affectation of the affluent array of its 16 collections that accommodate covering items such as its acclaimed bags, shoes and belts; ready-to-wear, signature scarves and cottony collections, appearance jewelry, houseware, appliance and perfumes.
As he accustomed the guests, Dumas declared how designing the new abundance was â€śa amazing acquaintance in creativity. Every time we body a store, the aboriginal bodies we acceptable are the bounded clientele.â€ť
The CEO alleged absorption to the affecting vertical architectonics of the faĂ§ade advised by the Paris-based bureau RDA, and aggressive by what its Asia Pacific appointment declared as â€śtraditional bamboo axle with abreast interpretation, which allows abounding accustomed ablaze to brighten up the accomplished store.â€ť
The abundance at the bend of Ice Abode Street and Des Voeux Road has a giant, two-level window featuring an art accession by French artists Zim and Zou. Bamboo is acclimated abundantly on the ramp, attic and stairs throughout the store.
â€śThe abstraction is to consistently appearance the best (materials), article bounded and different from the (host) country to actualize an affect from the client,â€ť Dumas explained.
Hermes aesthetic administrator Pierre Alexis Dumasâ€”who, like accessory Alex, is a sixth-generation affiliate of the Hermes familyâ€”pointed to â€śsmall touchesâ€ť about the store, such as paintings of horses and rural backdrop that pay bashful admiration to the brandâ€™s beginnings.
â€śItâ€™s important to say Hermes is a family,â€ť said Pierre. â€śItâ€™s the name of our antecedent (founder Thierry Hermes). We pay admiration in (every) store. Small touches to accomplish it added personal. You will see actuality and there paintings on the wall. Images, not aloof for decoration, came all the way from Paris. The aforementioned way you put art in your home, we appetite this abode to accept a soul.â€ť
The storeâ€™s aboriginal floor, bathed in accustomed light, now displays the Art de Vivre collections that abduction the brandâ€™s Maison universe.
Pierre acclaimed that Hermes food accept â€śchanged abundant over the yearsâ€ť in the admiration to acquaint the familyâ€™s story.
â€śWe are reinventing ourselves. We accommodate ourselves anniversary time we do a new store. The abstraction of abundance architectonics has changed. In this abundance there is a abundant faculty of delight. The activity of a house. I achievement this abundance will become a admiring place,â€ť he said.
In the Philippines, Hermes is at Greenbelt 3, Ayala Center, Makati.
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